CycleARcade blends real-world cycling with virtual traffic, giving researchers a safer, more realistic way to study how ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses ...

This new augmented reality feature aims to give fans foundational lessons on the sport of stock car racing, giving them the essential knowledge to advance to the next level in their fan journey.

or that you need to understand why cars appear to go faster when they line up one behind the other, or that you don't understand what the role of a spotter is. The feature uses augmented reality ...

Interactive Art Installation Transforms Traditional Car Wash into Immersive Brand Experience This collaboration with Glaze Car Wash illustrates how augmented reality can turn ordinary consumer ...