Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

A key part of this endeavor is audience segmentation. Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, ...

WPP Media has launched Open Intelligence, a new data solution it describes as the advertising industry's “first large ...

Within that audience, though, you can include multiple audience segments – so this is more of a “process” change than a “capability” change. However, Audience Builder brings some ...

For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report ...

Built on 25 years of serving reputable and recognized professional associations, Audienceview's exclusive audience segments maximize brand reach, relevance and revenue potential for Fortune 500 ...

Taboola's platform adds new smarts and, much like a VIP-only bouncer, promises that you'll get no undesirable audiences.