Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

Aftenposten is the largest traditional broadsheet morning newspaper in Norway. During the INMA Media Subscriptions Summit on ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

With instant access to more than 30,000 predictive segments powered by 1.4 trillion data points, SAM streamlines the audience discovery process, allowing marketing teams to identify and engage the ...

The Predactiv Data Platform fuels the audience segments with a highly valuable predictive data set that leverages recent and frequent online activity to predict future online and offline ...