Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...
Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases
“Our policies do not permit audience segments to be used based on sensitive information like employment, health conditions, financial status, etc.” Despite this, numerous segments contained in ...
Aftenposten is the largest traditional broadsheet morning newspaper in Norway. During the INMA Media Subscriptions Summit on ...
MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...
The Predactiv Data Platform fuels the audience segments with a highly valuable predictive data set that leverages recent and frequent online activity to predict future online and offline ...
With instant access to more than 30,000 predictive segments powered by 1.4 trillion data points, SAM streamlines the audience discovery process, allowing marketing teams to identify and engage the ...
The audiences benefit from two unique and differentiated datasets to power the next generation of data-driven, in-market audience segments for a whole new level of campaign performance.
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