Attention means different things to different vendors. These new guidelines will provide ways to measure attention more ...

A user's attention, meaning their focused mental engagement on digital content like advertisements, is logged through Brave. The makers of BAT indicate that the user's private data and tracking ...

A vast array of metrics have flooded the market in recent years all attempting to distil the complex nature of attention down into a measurable form. While it can be tempting to wait for an ...

But what exactly does ‘attention’ mean in the context of advertising, and how can it be accurately measured and utilised to optimise campaigns? The definition of attention has remained the same since ...

So if you accept that morality depends on knowledge of the consequences of your actions, then where does attention — which I’ll define as the conscious, present effort to grasp the reality or ...

There is debate about whether directing the listener's attention -- the 'mentalistic' representation -- is part of the meaning (semantics) of demonstratives, or whether it arises from general ...

And we observe our observing without falling into the trap of being distracted by the processes that move us away from the focused attention. Meaning emerges from awareness. If we try to simplify ...