A class-action lawsuit drags Apple for using false marketing through its Apple Intelligence strategy to drive iPhone 16 sales and gain a competitive advantage against its rivals.

Delaying Apple Intelligence features shown in ads for the iPhone 16 is unfair and misleading, the class action lawsuit claims.

While the suit cites the entire suite of Apple Intelligence features as examples of Apple’s misleading marketing, it focuses primarily on the AI features that still haven’t shipped—specifically the Siri improvements—as the most egregious example of Apple’s “widespread deception.”