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Cook, Apple and Uncertain Times

Apple CEO Tim Cook Has a Brilliant Communication Tactic to Show Confidence Despite Uncertain Times

Need to control the narrative? Learn this rhetorical tool to transition to your main point and mitigate potential negatives. Apple CEO Tim Cook uses brilliant communication tactics and public speaking skills to demonstrate strong and decisive leadership.

TechCrunch · 1d

Apple CEO Tim Cook says tariffs to add only $900M in costs in Q3, but future uncertain

Apple CEO Tim Cook commented on the impact of President Trump's tariffs during Thursday's second-quarter earnings call with investors. While the iPhone

CNBC on MSN · 1d

Apple CEO Tim Cook: 'We can all perform at 90%,' but that's not enough—how to get the most out of yourself

Apple CEO Tim Cook says people perform at their best when they feel their work serves a greater purpose "beyond just being excellent at something."

Fast Company7d

Why Apple needs Tim Cook more than ever in the age of Trump

In December 2023, I wrote an article exploring Apple CEO Tim Cook’s most likely successors, because there will come a day when he steps aside as chief executive at the iPhone maker. I wrote the ...

The Washington Post16d

How Tim Cook helped Apple out of Trump’s tariff storm — for now

As President Donald Trump’s enormous new tariffs on China rippled through global supply chains, Apple CEO Tim Cook went to work behind the scenes. Cook spoke to Commerce Secretary Howard ...

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Cook, Apple and Uncertain Times

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