But if Apple TV 4K ads start using these new quotes from Roku’s marketing lead ... s own platform is the “primary” focus of its ads strategy. But last month’s misstep isn’t going ...

Netflix co-CEO Ted Sarandos touched on the strategy behind Apple TV Plus during an interview with Variety this week, saying “I don’t understand it beyond a marketing play, but they’re really ...

Kantar, the marketing data and analytics company, has revealed growing adoption of ad-supported streaming, strong competition ...