'Severance' is a hit. Apple TV+ is not, even after six years.
Critics love it and people watch it. But Apple TV+ is reportedly losing $1 billion a year.
MacStories5y
Apple’s New TV Strategy Might Just Work
Following these two key events – the marketing push for Apple TV+ starting to gain ... I’m starting to think Apple’s TV strategy might just work. Here’s why. No other company that’s making a serious ...
Apple TV Plus is reportedly losing $1 billion per year
Apple TV Plus is losing more than $1 billion every year despite reaching 45 million subscribers in 2024, according to a ...
Observer16d
Apple TV+ Chief Unpacks Costly Content Strategy with ‘Severance’ Director
Quality over quantity has long been the mantra of Apple (AAPL) TV+, which provides a fraction of the programming offered by ...
Netflix’s CEO talks Apple TV, Amazon, and the NFL
Ted Sarandos wonders when Max will get serious about its name.
Apple reportedly losing around $1 billion a year on streaming
A new report from The Information claims that Apple is losing over $1 billion a year on Apple TV+ (per Reuters). Apparently, ...
Apple TV+ is about to face the biggest test of its HBO strategy yet
Apple TV+ has found huge success with Severance, but the show’s about to wrap up, here’s what’s coming next with Apple’s HBO strategy.
Netflix CEO Ted Sarandos on Apple TV+: "I don't understand it, but they're really…"
Netflix co-CEO Ted Sarandos expressed his confusion regarding Apple's streaming strategy, describing it as a 'marketing play.