Apple is possibly considering entering the smart glasses market even as it reportedly scales back Vision Pro production. After rival Meta made waves with its Orion demonstration and as its Ray-Ban ...

Apple’s most profitable product could finally be getting a much-needed change. The tech giant is soon expected to make its ...

In the latest market close, Apple (AAPL) reached $223.19, with a +0.48% movement compared to the previous day. The stock exceeded the S&P 500, which registered a gain of 0.38% for the day. Elsewhere, ...

The VR market is not doing so hot, at least not according to the latest update -- and the Apple Vision Pro is doing even ...

The global smartphone market returned to growth in 2024 after two consecutive years of annual declines, according to ...

The global smartwatch market shrunk for the first time ever in 2024. Apple retained its lead, but it came at the cost of slumping sales and rising competition.

Apple is the largest company in the world, with a market cap of $3.63 trillion. It's followed by Nvidia ($3.05 trillion), Microsoft ($2.95 trillion), Amazon ($2.25 trillion), and Alphabet ($2.10 ...

Apple. Market research firm Counterpoint says 7% fewer of the devices were shipped in 2024 compared to the year before. Shipments of Apple Watches fell by 19% in that period, Counterpoint says.

A former marketing executive at Apple is casting doubt on the company's upcoming mixed-reality headset that is expected to debut in less than a month. Michael Gartenberg, a former marketing exec ...