Apple has seemingly changed the marketing strategy for the iPhone 16 lineup and other products amid the delay in releasing key Apple ...

Apple Marketing Philosophy is still guiding Apple's success. The principles of Empathy, Focus, and Impute help Apple stay ...

The European Union (EU) ordered Apple on Wednesday to take steps to open up its operating systems to competitors in order to comply with the bloc’s digital market regulations. The European ...

Responsibilities include managing customer life-cycle marketing across Apple's subscription media ... reflecting the country's increasing consumption of digital content and services.

Apple has settled all disputes with former mobile phone firm Nokia, whilst entering into a digital health deal with the company. Both businesses had been locked in a legal battle from December ...

The European Commission has today detailed a couple of broad interoperability measures that Apple must follow, in order to oblige with the Digital Markets Act (DMA) guidelines. These measures ...