Apple, iPhone and Tim Cook

Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" during an earnings call Thursday ...
Apple CEO Tim Cook says the new AI feature, available on the latest devices, has boosted sales in regions where it's offered.
Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.
Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...