Despite Apple reporting high revenue during the fiscal first quarter, modest adoption of iPhone 16 AI features and the premium pricing of Vision Pro limit growth.

Apple made it so that a lot of the functionality of the Apple ... Our ultimate goal is to surface the best possible deals from brands we trust and our editorial team has personal experience with. You ...

Apple spends billions buying back its own shares, but this is just one catalyst behind the incredible growth in its share ...

Apple has opted for a straightforward upgrade to the MacBook Air rather than disrupt the consumer-focused macOS laptop with ...

Apple CEO Tim Cook has already confirmed an Apple launch is happening tomorrow – expected to be a showcase for a brand new iPhone. iPhone SE 4 is expected to be an 'affordable' iPhone model ...

Best Buy's Apple Sales Event includes discounts on iPhones, iPads, MacBooks, AirPods, and more. Check out these rare ...

It's barely been two weeks since Apple released its new budget smartphone, the iPhone 16e, but a new device is already on the way. In a cryptic post on X (formerly Twitter), Apple CEO Tim Cook ...