Here are four takeaways found in Google’s updated SEO Link Best Practices. 1. Title Attribute Can Work Like an Anchor Text Google can use the Title attribute if the anchor text is missing.

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

Place anchor text between <a> elements that Google can crawl.” Google also provides some examples of good and bad written placement anchor text.

On Friday, Google's John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer ...

A WebmasterWorld thread has a new conversation on an old topic. The topic is to link to your home page, off your home page, using keyword rich anchor text that you want to rank for. The example ...