What do four-leaf clovers, lucky pennies, and horseshoes all have in common? They’re deeply rooted in American culture as ...

The United States of America isn't short on symbols that evoke a sense of national patriotism—from "the stars and stripes" to ...

Included in this decision is a consideration of global or local advertising strategy, and specifically the implications of using a symbol that represents the market or the brand’s origin. While ...