In 2024, Amazon suddenly added ads to the accounts of all Prime Video users. With one move, Prime became the largest as-supported subscription streaming service in the world and ended up securing ...

What Happened: Amazon’s move to convert its entire Prime Video subscriber base to an ad-supported version has led to a significant decrease in ad prices for everyone, including Netflix, ...

Amazon has revealed that its Prime Video service in the UK has an average ad-supported monthly reach of more than 19 million – several times the size of Netflix’s advertising audience in the market.