Amazon will start showing Prime Video customers more advertisements ... Brits are also more accustomed to ads, thanks to a mix of ad-funded commercial broadcasters and their ad-supported streaming ...

Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and planning tool.

Kelly Day, vice-president of Prime Video International ... which also feature adverts. But Amazon tried another tactic, putting everyone into the advert showing bracket unless they paid more ...