The debate between aggressive and safety-driven fire department cultures misses the point. Aggression and safety are not opposing forces, they are two sides of the same coin.

Put simply, Ennis says: “I don’t think there’s anything more aggressive and offensive than gaining control of a fire within 60 to 90 seconds on the scene”–regardless of how it’s done.

The original Fire logo, based on the Florian Cross, a symbol of firefighters, is out. That mark, unveiled on Oct. 8, 1997, had been the only badge in franchise history.