Small businesses typically split up their target market based on age, gender, income, geography and lifestyle. Age and gender fall under a wider type of segmentation known as demographic ...

Often, segmentation projects entail large-scale market studies that divide a broad consumer group ... People don't make decisions solely based on their age or past behavior, so why hang your hat on ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...