Frosted lips. Glitter lids. Hair clips that match your mood. The ’90s beauty aesthetic is back, and it’s cooler, glossier, ...

Over the years, I’ve found some incredible formulas that not only make my lips look like latex, but also leave my lips ...

messy beauty looks like you’ve been out all day (and/or all night). It adds personality to your aesthetic — and, with romantic-leaning trends like the bitten lips look, gives you even more of ...

As makeup trends come and go, the Clean Girl Aesthetic is here to stay as it poses as a timeless, go-to, of glowing skin, ...

Unrecognizable makeup is meant to change your face with heavy contouring, dramatic eye looks and bold lips. Ly tells me ... quiet luxury and the clean girl aesthetic for far too long.

Tarte Cosmetics and Trü Frü have partnered to launch the Maracuja Cherry Crush Lip Collection and limited-edition Trü Frü Tarte Cherries. The cherry girl aesthetic trend is rising in popularity.

NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.