Kaeli Mae, who lives in Seattle, Washington, includes the hashtag #aesthetic in all her videos, a TikTok category with over 190 billion views on the platform. The platform’s site even encourages ...

Frosted lips. Glitter lids. Hair clips that match your mood. The ’90s beauty aesthetic is back, and it’s cooler, glossier, ...

On Jan. 1, 2021, a user with the handle @masonoelle uploaded a video to TikTok. In the video, a compilation of short clips blink by, highlighting the climate crisis (polar ice caps melting ...

These videos often feature a slideshow of images that match the category. The rise in these aesthetic videos stem from younger people's need to ascribe themselves to something in order to feel ...

Originally confined to a younger TikTok-obsessed crowd, who frequently post aesthetic videos donning the style, coquette looks have started seeping into the mainstream, even winding up on racks at ...

It depends on how motivated you are, that's the big difference. My aesthetic is very clean, which is evident in my videos. People seem to love my cleaning videos, and since cleaning is something I ...

These videos are akin to accounts documenting ... or go to a certain concert, there's an entire aesthetic that's associated with that," Hill explains to Mashable. "I started reading because ...

The Y2K aesthetic started seeing a resurgence in 2020 ... It started with sparkly pink bags, fuzzy bucket hats, and butterfly clips popping up on our Instagram feeds. Now, two years in ...