Went to my barber today, to the shop of Les Niccum, master barber. We got to talking about advertising symbols that used to identify all the businesses along downtown Walnut Street. Barber shops ...

The advertising symbols can be corporate logos, product logos and/or brand names and may replace text or graphic characters in the content or may replace the mouse cursor.

"In email marketing, that means finding underused tactics." A perfect example of a hidden email talent is the use of symbols in subject lines. Since few email marketers are using subject-line symbols, ...

The author assesses young children's abilities to recognize cigarette brand advertising symbols and to identify adults as the appropriate target market for cigarettes. She used nonverbal measures in ...

Exporting America: usage of symbols in international advertising under conditions of consumer ethnocentrism and U.S.-focused animosity May O. Lwin Nanyang Technological University Andrea J. S.