Alongside the usual billboard fare on Detroit roadways ... sharing their creativity and insights, turning advertising sites into platforms for art that can connect directly with the public.

Clockwise from top left: Billboards advertising Coachella sets by Charli ... As have high winds, late-arriving art and exceedingly high expectations. Sometimes an artist may want more than one ...

While traditional outdoor advertising – billboards, bus shelters, transit ads – once relied on big visuals and catchy taglines to make a splash, today’s most effective campaigns are embracing a more ...