Nowadays, there is so much competition that standing out in ad campaigns is very important. But, how can you figure out your ...

CHEQ’s end-to-end security solutions will shield M&S from digital threats and safeguard the data integrity of one of the ...

The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

T-Mobile’s and Starlink’s “A New Era in Connectivity” advertisement drove 12.6X the online engagement of the average Super Bowl LIX advertisement. Ram’s “Drive Your Own Story” was the game’s second ...

Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track in Marketing/Customer Analytics. Leverage Data to Inform ...

Data Analytics' has become an indispensable part of today's swiftly evolving advertising landscape. With consumer demands changing in the blink of an eye, data serves as the cornerstone of success ...

HockeyStack has raised a $20 million Series A to bolster its marketing analytics and attribution platform. Why it matters: The funding supports marketers' need for quality tools to understand the ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...