LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

The doll will be released by Mattel ahead of Ken’s 65th anniversary ... senior vice president of Barbie and global head of dolls at Mattel said.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week.

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

The legendary basketball player will first be immortalized as the first professional male athlete to receive a Barbie Ken doll in their likeness, recognizing his positive impact on culture ...