Brief: Hong Kong-based airline Cathay Pacific ran a marketing campaign last July that performed better than any of its prior brand campaigns, according to a statement shared with Mobile Marketer. The ...

Dive Brief: Cathay Pacific, the Hong Kong-based airline that flies to 42 countries, launched a marketing campaign that features an 360-degree mobile video ad, according to documents made available to ...

The Most Important Aspects Of A 360 Marketing Campaign Highlighting strategy, SEO, social media and public relations will help you have a successful start to your 360 marketing.

Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. 1. Dove’s “Real Beauty” campaign Dove didn’t do anything flashy.

Let data guide your 360 campaign. A 360 marketing campaign is not about being everywhere at once; its goal should be to give the illusion to your current and prospective clients that your brand is ...

I’ve rounded up the four best examples of unconventional marketing campaigns from around the world to make you laugh, make you gasp, and, hopefully, to inspire you. Samsung’s useless auction.

To celebrate its newest Wear OS-powered smartwatches, Michael Kors has launched a 360 marketing campaign featuring American model and filmmaker Adesuwa Thongpond Pariyasapat Aighewi.