He adds, ‘They are multilingual, universally understood, varied in form, highly adaptable and yet still instantly recognisable, since each of the ten characters has its own strong and unique identity.

You’ll need to buy the book to get a deeper dive on some of these ideas that’ve changed graphic design but the full list is below. 1. The Book 2. Body Type 3. Rub-on Designs 4. Rays 5. Pastiche 6.

On the latest episode of Debbie Millman's invariably excellent Design Matters podcast, Heller talks about the process and rationale behind 100 Ideas that Changed Graphic Design: ...