Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern media company.

NBCUniversal and Comcast's cable network portfolio spin-off Versant have brokered a new commercial service agreement that will see the former sell domestic advertising inventory for the latter under its One Platform banner.

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.