Because Nvidia’s supply-limited cards are almost impossible to buy otherwise.

Nvidia is bringing back a tool for getting its new GPUs into the hands of gamers—weeks after the GPUs went on sale. The release at the end of January saw many stores running out of GeForce RTX 5090s and 5080s quickly,

Select Nvidia customers in the U.S. can get GeForce RTX 5080 FE and GeForce RTX 5090 FE graphics cards directly from Nvidia with Verified Priority Access program.