American Eagle Outfitters AEO.N surged 10% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel retailer bets on the "Euphoria" and "The White Lotus" actress to reconnect with Gen Z shoppers and boost sales.

Sydney Sweeney has been making a statement in all-denim for American Eagle’s newest ad. The Euphoria star’s bold take on the classic Canadian tuxedo is turning heads with this latest denim campaign. Sydney Sweeney poses for American Eagle ad Sydney Sweeney has teamed up with American Eagle for their Fall 2025 denim campaign ad.

The actress and in-demand brand partner helped design the “Sydney Jean,” with 100 percent of net proceeds donated to Crisis Text Line, a free mental health support and crisis intervention phone line.