The fast-food giant generated strong traffic last week after bringing back the product, according to data from Placer.ai.

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

The Snack Wrap officially returns to McDonald's restaurants on Thursday, July 10. Here's what to know about the beloved ...

USA TODAY staff tried the McDonald's Snack Wrap as soon as it hit the menu on July 10 following a long hiatus. Here's what ...

The highly anticipated McDonald's Snack Wrap has returned in two flavors, ranch and spicy, sparking mixed reactions as ...

Placer.ai data revealed a 22.3% uptick in visit rates compared to the year-to-date average on July 11, the day after the Snack Wrap’s return.

Snack Wrap fans, the wait is over. The cult favorite McDonald's chicken wrap is back on the menu. Here's what to know.

The Snack Wrap returned to the McDonald’s menu on Thursday after a nearly decade-long hiatus. It’s available in two flavors: ...

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

The Snack Wrap has officially returned to McDonald’s. Nine years after the iconic menu item was discontinued, it returned to ...

Snack Wrap season is officially in full swing at McDonald's with the return of the popular menu item in two new flavors -- ...