Commentary: A universal AI and better battery life might be previews of what's being announced later this year.

Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

Alongside the Galaxy S25 Ultra, Samsung will also update Galaxy AI. How will this define AI smartphones in 2025 and beyond?

Samsung touted improvements to its Galaxy AI system, as well as the AI-enabled Google Gemini assistant. Most of the upgrades are available on the latest One UI 7 software release, which will be available for older S-series generations sometime after the S25 release, Samsung says.

Seamless updates have been around for ages, but Samsung has finally brought the feature to the Galaxy S25 series and its flagships at large.

Samsung just debuted three new phones at its biannual Samsung Galaxy Unpacked 2025 event today. Here’s how to pre-order the all-new Samsung Galaxy S25 Ultra phone.

Don’t be surprised if the Samsung Galaxy S25’s fresh approach ends up making believers out of the AI agnostics.

Samsung Electronics Co. plans to launch an ultrathin version of its Galaxy S25 phone in the first half of this year, beating Apple Inc. to a promising new category.