This problem has worsened over the years. More than $1 billion was lost to romance scammers in 2023, according to the Federal Trade Commission (FTC), and 2024 figures are expected to be comparable once finalized.

Scrolling social media can be an enjoyable way to connect with the world, but it can also be a gateway to heartbreak and financial ruin.

A scam referred to as “pig butchering”, where online scammers use romance to find targets, is on the rise costing people thousands of dollars. NBC News’ Ken Dilanian explains what a typical scam operation looks like.