Morgan Stanley is working on a plan to add cryptocurrency trading to its E*Trade platform, in what would be the most significant move by a major US bank to help everyday customers buy into the asset class since the Trump administration began removing regulatory barriers.

The move could increase competition for crypto-native exchanges and follows regulatory rollbacks in the U.S. after Trump took office.

Banking giant Morgan Stanley is looking to bring cryptocurrency trading to clients through its E*Trade platform, according to a report Thursday.