Lyft designed a senior-friendly app with larger fonts and simplified features—but why are these usability improvements locked ...

His personal experience—coupled with the demographic shift where 80 million people are expected to be 65 and older by ...

Noting that older riders comprise just 5.4 percent of its total customer base, Lyft says it hopes to make its app-based ...

Lyft Silver is a new service that simplifies the app, brings live human support, and sets a comfort baseline for all the ...

Lyft is launching a new app experience for older riders, intended to support senior independence. Called Lyft Silver, the new ...

Lyft is rolling out a new service called Lyft Silver that's specifically designed to give aging and elderly people a way to ...

The simplified app layout is designed to lower barriers for people who aren't super tech savvy. It comes the same day as a ...

Rideshare companies are making their services easier for older adults to access. Lyft Silver is a new account type that, like ...

Beginning May 5, the ride-hailing service will launch Lyft Silver, which will provide a more simplified product design meant to attract older users, including those who have given up driving due ...

Lyft is taking a meaningful step toward helping older adults stay mobile and connected with the launch of Lyft Silver, a new feature rolling out nationwide with early access starting May 5. Tailored ...