In the course of Justin Bieber’s nearly twenty-year career, his music has come to be somewhat immaterial to his celebrity. For many, he is an almost Kardashian-like figure, whose songs are encountered in environments of poor taste: the grocery store,

Those estimates would yield a respectable debut, particularly given that Swag ’s week one numbers likely won’t include any physical sales. Justice, Bieber’s next-most-recent album, debuted at No. 1 on the Billboard chart back in 2021 with 154,000 equivalent units, including 30,000 physical sales.