The rebranding, first reported last month, is expected to impact about 40% to 45% of the media ...

TV’s annual “upfront” negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure ...

Katie Grosvenor, who served as the Chief Marketing Officer (CMO) for GroupM UK, has decided to move on. She was with the ...

It's more of the same for the WPP Media bosses they told B&T exclusively - music to the ears of our trophy printer.

It was the worst-kept secret in marketing. Now, WPP has officially confirmed that its media business GroupM is being rebranded as WPP Media.

WPP, the global marketing and communication giant has launched an AI-driven media company, WPP Media as part of strategic ...

GroupM has officially rebranded as WPP Media and is now describing itself as an “AI-driven media company”. Campaign UK first ...

"WPP Media is more than just a new name; it's a bold vision for the future of media. By embracing AI, fostering collaboration ...

PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...

GroupM has become WPP Media, billed in a long anticipated change as an AI-driven media company. WPP Media manages more than ...

B&T is somewhat disappointed WPP Media didn't go down the Jaguar rebrand path after all of the kerfuffle about 'speculation'.