The rebranding, first reported last month, is expected to impact about 40% to 45% of the media ...

WPP has launched its AI-driven media company, WPP Media. Reflecting growing demand from marketers for fully integrated ...

WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and ...

It was the worst-kept secret in marketing. Now, WPP has officially confirmed that its media business GroupM is being rebranded as WPP Media.

It's more of the same for the WPP Media bosses they told B&T exclusively - music to the ears of our trophy printer.

The GroupM brand has been retired, with WPP’s global media arm officially rebranding to WPP Media.Described as a “AI-driven ...

GroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn’t just a fresh coat of paint—it’s a ...

WPP, the global marketing and communication giant has launched an AI-driven media company, WPP Media as part of strategic ...

WPP has rebranded its global media business, GroupM, as WPP Media, a move that reflects the company’s strategy to simplify ...

PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...

Among the broad assortment of information outlets covering the red carpet at Disney’s recent upfront showcase was a decidedly ...

GroupM Global CEO Brian Lesser oversaw investments in AI and data that are remaking the agency's business.