Complex15h
What We Want (And Don't Want) to See From Demna's Gucci
Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic ...
As Demna Heads to Gucci, a Look Back at His Incredible Work for Balenciaga in Vogue
At Balenciaga, Demna, who is departing for Gucci, challenged everything we thought we knew about fashion and luxury. Revisit ...
Devdiscourse1h
Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?
Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...
Balenciaga's disruptor-in-chief Demna is going to Gucci
Demna will show his final Balenciaga couture collection in July before starting at Gucci. The announcement caps weeks of ...
Demna is out at Balenciaga and in at Gucci
The fashion houses continue musical chairs as Demna lands the creative director role at Gucci after a near-decade long tenure ...
Devdiscourse1h
Demna's Bold Appointment: Can Gucci's New Visionary Reignite Its Timeless Appeal?
Kering's decision to appoint Balenciaga designer Demna as Gucci's chief designer saw a $3 billion loss in stock value.
Demna dials down theatrics for a more saleable vision of Balenciaga at Paris Fashion Week
Balenciaga is no stranger to spectacle, but this season, Demna played a different game—one of precision, control, and quiet ...
Gucci Makes Bold Choice for New Designer
The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed ...