Not Jeremy Allen White, whose smalls-on-a-corduroy-sofa moment was last year's biggest thirst trap by a country mile, but David Beckham, long-time friend of BOSS - and no stranger to stripping off in the name of selling briefs.

Victoria Beckham is giving the people what they want! The fashion designer gushed over her husband David Beckham’s new underwear campaign for Boss on Instagram.

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The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.

David Beckham x BOSS ONE Bodywear blends cinematic spectacle, inclusivity, and cultural influence, proving that true brand impact can be commanded.

David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection.

David Beckham and Victoria Beckham have been married for over 25 years now, and despite some bumps in the road the longtime couple seem more in love than ever. Victoria has always been David's biggest fan,