Comcast revealed “Versant” on Tuesday as the official name for its upcoming NBCUniversal cable network spinoff, according to CNBC. The new holding company will include cable networks such as USA, CNBC,

NBCUniversal on Wednesday announced it will sell ads for Versant, the new name for Comcast's spinoff of most of its cable networks including USA, CNBC and MSNBC. Why it matters: The deal allows Versant to focus on programming and product while outsourcing ads to NBCU,

NBCUniversal and Comcast's cable network portfolio spin-off Versant have brokered a new commercial service agreement that will see the former sell domestic advertising inventory for the latter under its One Platform banner.