Several Facebook groups have been set up in recent weeks aimed at organizing boycotts and campaigns. The use of the American platform Facebook is justified as it is "the best weapon," it added. Several similar Canadian groups have started on Facebook,

As US President Donald Trump escalates a trade war with the European Union – most recently by threatening a 200% tariff on wine and champagne – Europeans are taking matters into their own hands by starting grassroots boycotts of American products that are mobilising tens of thousands of consumers.

Prices for European wine and alcohol could go up in response to the European Union's plan to tax American whiskey. It's the latest escalation in the tariff fight between President Trump and global leaders.