If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Significant changes in the audience measurement ecosystem is coming. To assess what those changes will be, I reached out to a handful of executives at companies that are a part of the NBCU RFP to ...

NBCUniversal's ad sales chief threw cold water on a Nielsen plan to revolutionize the way TV audiences are measured in a digital world ...

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...

Video Audience Measurement Is More Broken Than You Think - 03/29/2024 In today's world, we know EXACTLY where people watched something. We just can't combine the metrics together to figure out the ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

Warner Bros. Discovery Signs Audience Measurement Pact With Nielsen Rival VideoAmp. The agreement comes ahead of 2023 Upfronts and as the studio looks to measure cross-screen campaigns before it ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

The NFL-commissioned survey, which examined viewing in group settings and out-of-home, found that 60% of people in the United States watched Super Bowl LVII.