Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

Video Audience Measurement Is More Broken Than You Think - 03/29/2024 In today's world, we know EXACTLY where people watched something. We just can't combine the metrics together to figure out the ...

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...

Warner Bros. Discovery Signs Audience Measurement Pact With Nielsen Rival VideoAmp. The agreement comes ahead of 2023 Upfronts and as the studio looks to measure cross-screen campaigns before it ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The proposed draft attempts to demonopolise the TRP industry and “modernise the television audience measurement ecosystem in ...