This doll's release comes at a perfect time, given Wednesday was just renewed for season three Wednesday (July 23). Wednesday ...

Ahead of the second season premiere of 'Wednesday,' the Mattel-owned toy company has debuted an exclusive 18-inch collector's ...

Netflix’s Wednesday, set to premiere on August 6th, has teamed up with American Girl to release the new Wednesday Addams ...

"I had held on longer than most and, up to age 12, could still find one or two friends who would secretly, shamefully, play ...

Don't wait to add this pigtail braided main character to your collection, because only 6,000 were made and they're not long ...

American Girl made a splash by releasing a doll with an LGBT storyline and plans for more racially-diverse characters. But some hardcore fans say they’re frustrated by the doll community’s ...

History is repeating itself at American Girl, and fans are here for the nostalgia. The brand announced in an Instagram post on May 6 that it would be rereleasing three of its most beloved dolls ...

The American Girl doll brand is causing outrage over its new book aimed at kids that discusses gender issues, including advice on transitioning and information about puberty blocker drugs.

The dolls have bodies like little girls and are supposed to be the same age as the girls who play with them. Mattel, makers of Barbie, swiftly moved in, purchasing American Girl in 1998.

For more than 35 years, American Girl has been creating dolls that reflect the lives of real girls and this year, the company's "Girl of the Year" gives representation to Asian-American girls.

The Mattel-owned American Girl doll brand has announced that just in time for gift-giving, "American Girl Live" will hit the stage for a nationwide tour. The all-new show will launch Dec. 13 in Ohio.

American Girl announced it would be discontinuing the four ‘friend’ dolls in their popular line of historical dolls and story books as part of the rebranding of the collection. Although ...