Netflix, AI
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Netflix admitted to using generative AI in one of its TV shows, but only after it became widely popular - here's why that's a problem.
Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta."
When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television commercial. Fast-forward 14 years, and Netflix is now working on growing its own ad network and it thinks this is the future of the business. Well, that and AI.
This week, Netflix confirmed that it has used generative AI in one of its series for the first time. Co-CEO of the streamer Ted Sarandos shared the news on a company conference call yesterday, reports TechCrunch, claiming that Netflix was the platform with “the very first GenAI final footage to appear on screen.”
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Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic. Netflix co-CEO Greg Peters also mentioned on the call that Netflix is incorporating AI into other aspects of its busi