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In addition, WingStop's menu innovation, with 2-3 new flavors annually, and the potential for growth in its lesser-known Tenders segment are expected to further enhance its future prospects.
Chicken tenders are having a menu moment and could help the fast casual chain continue its wild sales momentum.
Wingstop—the brand sitting alone atop the wing segment—wants to prove it’s also an expert in the art of chicken tenders.
3. Menu Innovation: The company is exploring new menu items, such as chicken tenders, to diversify its offerings and appeal to a broader customer base. 4. Unit Expansion: Wingstop maintains an ...