Schultz said he did a cartwheel in his living room when he first heard of Niccol's strategy. ... Schultz was speaking at "Starbucks Leadership Experience 2025," an event which saw over 14,000 ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz said he "did a cartwheel" when current CEO Brian Niccol coined his "back ...

LAS VEGAS — Former Starbucks CEO Howard Schultz said Wednesday that he "did a cartwheel" in his living room when current Chief Executive Brian Niccol first coined his "back to Starbucks ...