Leadership transitions are make-or-break moments. Michael Watkins, author of ‘The First 90 Days’, dissects the anatomy of ...

A significant increase in discounting strategies ... further eroding its competitive edge. Despite its desire to avoid a price war, Starbucks has offered substantial discounts through various ...

I think Starbucks is expensive. The company is expecting its EPS to contract considerably in 2025 while facing a macroeconomic headwind with an unproven strategy to lure customers back.

Starbucks is one of the most recognized coffee brands in the world. From espresso to specialty roast and ground coffee to ...

"Our Back to Starbucks strategy has already driven early progress ... freshness and keeps foot traffic up. Of course, the competitive nature of the industry won't make things easy for Starbucks.

Amid this backdrop, the coffee chain has introduced the "Back to Starbucks" strategy, which consists of fundamental changes such as simplifying its menu and reducing its options by 30%.

The move further advances Starbucks’ mobile strategy, in which it is already a leader in mobile payments, at a time of stagnant sales and intense competition. “Beacons can be a boon for brands ...

Starbucks Brings in New Finance Chief as Part of Turnaround Strategy Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been ...