Those estimates would yield a respectable debut, particularly given that Swag ’s week one numbers likely won’t include any physical sales. Justice, Bieber’s next-most-recent album, debuted at No. 1 on the Billboard chart back in 2021 with 154,000 equivalent units, including 30,000 physical sales.

On the new Pop Shop Podcast, Katie & Keith are talking about Bieber's seventh studio album & its surprise release.

Justin Bieber releases new album 'Swag' as his first full-length LP in four years, following up 2021's hit-boasting 'Justice.'