The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

New tariffs of 10% on all imports begin April 5, with additional duties for certain countries to follow. Companies are using ...

Ford is offering employee pricing on most 2024 and 2025 model vehicles. All Ford and Lincoln models except the F-150 Raptors, 2025 Super Duty pickups, and Expedition are included. The Lincoln ...

Ford is likely to increase the price of its May production vehicles, due in dealerships in late June, if Donald Trump's ...

Some have speculated that Ford’s employee pricing initiative is a way to get folks to buy vehicles from the manufacturer. Q1 of 2025 saw a 1 percent sales dip in Ford vehicles. This could be ...

Ford is responding to President Trump's trariffs on imported cars by opening up its employee pricing program to the general public—a dramatic shift in strategy as competitors consider raising ...

Ford Motor Company unveiled a new campaign Thursday offering employee pricing to all U.S. customers ... Other automakers have opted to change their strategies to avoid the tariffs.

Ford is responding to tariffs by lowering the prices of most vehicles, giving employee pricing to the customers.