Experian launched a new full-scale brand campaign that illustrates the evolution of the company as more than a credit bureau.

Sam Richardson, who starred in the HBO comedy Veep, is the title character in the credit reporting company Experian’s new marketing campaign, Big Financial Friend. The company aims to promote that it ...

The campaign, titled "Tackling Life by Experian ... produce each spot and understood the power of integrating the Experian brand into an original digital content series featuring our top athlete ...

Kevin Everhart, Chief Growth Officer for consumer services at Experian, told Newsweek, "Our goal with many of our campaigns is to ... acquaint with our brand yet." The initiative is aimed at ...

Often, the point of a campaign is to reach people who are new to the brand, which inherently means using third-party data for attribution and to create lookalike audiences. Marketplace use cases For ...

Kimberly Gilberti, general manager of Experian Marketing Services, told MediaPost that Audigent will continue to operate as a stand-alone brand for now. When asked about the legality of acquiring ...

Actor Sam Richardson stars in ads as consumers’ Big Financial Friend, showing how Experian has their back throughout their financial journeys In a new full-scale brand campaign that illustrates ...